Dr. Joice Bedinhelo has always known what responsibility means. A general pharmacist and technical manager of a drugstore in the city of Cravinhos, she built a career marked by commitment, an intense routine, and constant dedication to her work.
But over time, a reflection became more and more present: would it be possible to build a career that also offered more quality of life, flexibility, and personal fulfillment?
It was precisely in that search that Aesthetic Pharmacy began to gain space in her plans.
When the Routine Stops Making Sense
For years, the reality of the drugstore demanded continuous availability. Long shifts, weekends of work, holidays, and constant coverage began to directly affect her personal routine.
“Today, in the drugstore field there is not as much flexibility as aesthetics offers.”
More than a financial or professional change, Dr. Joice was looking for balance. She wanted more time with her family, greater control over her own schedule, and the chance to build a routine more aligned with the lifestyle she wanted to live.
Aesthetics came along as exactly that opportunity.
The Chance to Transform Lives Through Care
What delighted Dr. Joice most about Aesthetic Pharmacy was not only the professional flexibility. It was the human impact of the field.
For her, working in Aesthetics means working directly with self-esteem, care, and transformation.
“You transform their self-esteem.”
The connection built with patients also came to weigh heavily in her decision. Unlike the fast pace of the drugstore, Aesthetics allows closeness, follow-up, and the creation of genuine bonds.
“You build bonds with patients.”
This closer contact gave new meaning to her professional work. The idea of restoring confidence, well-being, and self-worth became part of the purpose she wants to build in her new career.
Choosing Nepuga as a Reference in the Field
The decision to begin her specialization came with research and market observation. Dr. Joice got to know Nepuga through social media, following the institution's well-established position in Aesthetics education.
Already knowing professionals trained at Nepuga in her own city also strengthened her confidence in the choice even more.
“For me, it really is a reference.”
The credibility built over the years and the strong presence in the Aesthetics market were decisive factors in starting this new professional phase with confidence.
A New Professional Direction
More than learning new procedures, Dr. Joice feels she has found a new direction in life.
“Through aesthetics I was able to have a new direction.”
Today, she already visualizes the next steps in her own journey: setting up a treatment space, gaining professional independence, and building a career with more autonomy.
The possibility of working both in a clinic and with home visits also broadens her view of the opportunities in the field.
Beyond flexibility, she sees in Aesthetic Pharmacy a field with great potential for growth and professional expansion.
“It is a field that embraces you.”
Building a Career with Purpose and Freedom
Dr. Joice's story represents an increasingly common reality among Pharmacy professionals looking to move into the aesthetic field: the desire to combine personal fulfillment, financial autonomy, and quality of life.
In Aesthetic Pharmacy, she found room to develop not only a new profession, but also a routine more aligned with her own values.
Today, the expectation of starting to see patients comes with enthusiasm, purpose, and a clear vision of the future.
“I can't wait to get my hands dirty.”
And perhaps that is exactly what makes her journey so inspiring: the courage to start over in search of a professional life that is more human, flexible, and connected to the positive impact she wants to have on people.
Laís Bianquini
NEPUGA content team — Núcleo de Especializações Ana Carolina Puga.
