What to Put in Your Aesthetics Bio? 4 Steps to Create a Perfect Bio

A very common question for people who have just specialized in aesthetics and opened their own business has to do with the Instagram bio. Do you know what to put in your aesthetics bio? Even more, do you realize how important it is to get it right? Find out!

What to post on an aesthetics profile

You need to think about social media engagement and setting up your online page, which will be your storefront on the internet. It matters for showcasing your work, as well as serving as a contact page for future clients. But first of all comes the bio!

Now that you know that, the next step is to go into more detail about the bio. That is, the business card on your Instagram that should contain important information, like your name, contact details and more. See it all in the next sections.

The step-by-step to create a perfect aesthetics bio

The Instagram bio for aesthetics professionals has several functions. For example, it helps attract clients to get to know your brand. It also increases the return on your marketing investments. Then there's conversion and much more.

So, this step-by-step will help you know what to put in your aesthetics bio.

1 – The username

The first thing is to put the full name of the professional or the clinic. It needs to be the name used commercially, that is, the one used in the job market. No nicknames, for example. Right here, you already start being strategic in your personal marketing.

See this example from Dr. Ana's Instagram. The full name is the one highlighted.

That name is the one Instagram requires, used at sign-up. The problem is that you need to find a name that is unique, which isn't always easy. So, if it works out, you'll be able to use another differentiator: highlighting your area of practice.

2 – The area of practice

If you're using your full name as your username, great. Because in the "name" field you can put your specialty. Among them, Aesthetic Biomedical Professional, Integrative Aesthetics, Aesthetic Dentistry, Aesthetic Nurse and so on.

Here we've also included an example. The name is Dr. Ana Carolina Puga.

It's very interesting to note that this is one of the areas of an Insta bio that most catches the attention of users browsing this social network. That's why it's strongly recommended to leave the space for something strong, unique and attractive.

3 – The description

Now comes the step many people have questions about. What to put in the bio of an aesthetics clinic or an aesthetic professional? You need to think of information that is "indispensable" for users to know. This is where your differentiators come in.

Those who work with aesthetic procedures should think about this even more. Ask yourself: what do you have that's different in the market that can transform a client's life? Your answer should be in the description. See Dr. Ana's bio.

In this case, she highlighted the fact that she is the "Mother of Aesthetic Biomedicine," a title she earned over the course of her journey. She also lists some highly relevant positions, such as Founder of Nepuga/Fapuga and president of SBBME and ABRASEI.

For those who aren't yet known in the market and are early in their careers, a good idea is to work with keywords. For example, "beauty," "happiness," "self-esteem," "appreciation," "change," "fulfillment," "results," among others.

4 – The CTA (Call to Action)

Last but not least, we have the CTA, the link that will take your interested audience somewhere. Where? That's the question you should ask. The CTA is extremely important in digital marketing and it's what can make your strategy work.

It's where the magic happens. The desired action can lead to many places, including a communication channel like WhatsApp or a course Landing Page, and so on. These days it's very common to use linktr.ee. See!

Linktr is like a website that brings together a lot of information. To understand it better, take the example of Dr. Ana, which you can see below. You can also use it to let people learn more about you, book an appointment and much more.

What is your next step?

Instagram is a great digital tool for aesthetic professionals. In fact, to have this specialization and be able to build your own business, you need to take a postgraduate program at an institution certified and accredited by MEC (Brazil's Ministry of Education).

For those who already have that credential, it's worth setting up the Instagram account and creating a perfect bio, which is the first step to succeeding with digital marketing. And now you know what to put in your aesthetics bio, right?

But there are other steps on this ladder, like posting regularly and videos that drive engagement.

Keep following us here on the blog to learn more about how to use social media to promote aesthetic services online.

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