Nepuga Communications 2021 – New, Improved, and Revolutionary

Nepuga's Communications area represents the history of struggle and achievement of Dr. Ana Carolina Puga.

Founded by Prof. Ma. Ana Carolina Puga, the Ana Carolina Puga Study Center (Nepuga/FAPUGA) was born from the struggle of health professionals for the freedom to work in aesthetics.

As a pioneer of the movement and the mother of aesthetic biomedicine, the specialist opened the way for many other professionals to enter the field.

Going beyond pioneering, the institution's greater purpose has always been to change these professionals' lives. Thus, it was the first higher education institution (IES) to offer aesthetics specialization to health professionals, such as biomedical professionals, pharmacists, nurses, biologists, among others.

With this history of struggle and achievement, freedom to practice and professional and personal autonomy have always been hallmarks of the identity of Nepuga/FAPUGA. To translate everything the institution represents, the new visual identity was born in 2021.

Nepuga Communications – Full of Meaning

Our brand carries the image of a free and independent human being, proudly showing their achievements and the full happiness they have reached. It was recreated and refined by designer Fabrício Falco with the aim of showing that we must always keep evolving.

"When it comes to a redesign, I feel fear. Because in that case the client is very attached to their brand, since they don't want to lose the style that took their brand to success. In Nepuga's vision, they wanted to recreate in the logo the figure of the independent, free woman… We had a logo from 2008, and Rodrigo Nunes de Oliveira asked me to redraw it. I lost count of the drawings I made on paper, in my planner, on my phone, in my head… there was paper everywhere… But that's what a redesign is… redrawing, without losing the characteristics."

Reinventing ourselves is essential to progress, which is why, in this new phase of Nepuga Communications, we arrive with softer, more sober colors that convey the seriousness of the work we are doing. The spotlight in Nepuga Communications goes to the experiences and stories that are part of Nepuga .

Even in a scenario of crisis in health and the global economy, Nepuga's aesthetic professionals kept progressing and achieving success. So it is only fair to highlight the stories that honor our purpose.

Quality of life, professional recognition, independence, and a movement for change are values that have always been spread by Dr. Ana Carolina Puga and the institution's whole team of professionals. This way we take care of one of people's most precious assets: self-esteem.

Thus, Nepuga Communications enters a new era of our internal and external communication, in which our values are embedded in every element. Bringing to light the roots that sustain the institution, this is a new era in which we will remember the struggle and pioneering spirit that are reflected in our students and that brought us this far.

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