Dr. Cristiane Vieira Builds a Business in Aesthetic Nursing

Dr. Cristiane Vieira, an aesthetic nurse, found a new journey in Aesthetic Nursing after facing professional challenges, and became a reference at Instituto BioChic.

Sarah 3 min read
  • Success Stories
  • Aesthetic Nursing
Dr. Cristiane Vieira Builds a Business in Aesthetic Nursing

Dr. Cristiane Vieira is an aesthetic nurse, graduated more than 15 years ago, with a postgraduate degree in Aesthetic Nursing. She is also a business owner, and chose Aesthetic Nursing to gain more knowledge in the beauty field.

In 2001, she completed her Bachelor's and Teaching Degree in Nursing at UFMG (Universidade Federal de Minas Gerais), and worked in 3 large hospitals in Belo Horizonte, holding roles such as: Administrative Supervisor of surgical units; Nurse responsible for implementing the Continuing Education service and Nursing Coordinator in the operating room and the central sterile supply department (CME).

“I consider the postgraduate program in Aesthetic Nursing a turning point in my career, which is why I always recommend it.”

Today, the alumna shares how the experience of changing careers began. “I held positions with intense demands, practically ‘exclusive dedication’ because of the hours and the role. Changes in work processes and a new management team led to my leaving the company, where I had completed 09 years.”

After leaving, the doctor began searching for a new professional path. “Right after I left, I looked for an educational institution to improve my knowledge in business management, because I was determined to open a business in the beauty industry. At first, I chose a nail salon, because I noticed a gap in this area, especially when it comes to biosafety.”.

The work flowed and, over time, she saw an opportunity to expand. Although she wasn't quite sure which path to follow, she wanted to combine all the knowledge she had gained in nursing with the beauty field. “I started searching on social media to understand the current landscape and define prospects for the future, when I came across Nepuga.”

Why did she choose to pursue aesthetic nursing?

“I chose NEPUGA because of testimonials from former students and the prestige of the founder, Ma. Dr. Ana Carolina Puga; also, the course wasn't very long and the curriculum was very rich, so Aesthetic Nursing could be the turning point in my professional path.”

She is currently a partner and owner of Instituto BioChic, located in the central-south region of Belo Horizonte/MG. The business has been operating since 2013 and came from the desire to see people's well-being with differentiated care based on Biosafety and Caring, since our focus would be enhancing our clients' beauty.

“As a healthcare professional, I sought other training and in 2013 I founded Instituto BioChic (a space dedicated to Facial and Body Aesthetic Treatment and Wellness). In addition, I see women who struggle with yo-yo dieting, have low self-esteem, and have shaken self-confidence because they can't UNLOCK the needle on the scale.  We believe that work processes must be tied to safety and the quality of personalized care.”

Financial return in Aesthetic Nursing

Dr. Cristiane points out that the main benefit the postgraduate program brought her was getting out of her comfort zone, reviewing her work plan and making some decisions such as: expanding her workspace, new partnerships, increasing the mix of services focused on facial and body aesthetics, as well as being able to practice her profession in a space she designed herself.

This is another Nepuga success story in which a healthcare professional finds a new path in the field of aesthetics. “When we are passionate about our work, we wake up every day motivated to do our best for our clients. I consider the postgraduate program a turning point in my career, which is why I recommend it to my fellow nurses and other healthcare professionals who want to take their careers up a level.”

Also read the testimonial from Dr. Felipe Ajala about his experience as an aesthetic biomedical professional and successful entrepreneur.

Success Stories>Aesthetic Nursing

Sarah

NEPUGA content team — Núcleo de Especializações Ana Carolina Puga.

Dr. Fernanda Ribeiro, Nepuga student

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Don't wait for the perfect moment, because the perfect moment doesn't exist.”

Dra. Fernanda Ribeiro Nepuga student, Postgraduate Program in Dermatofunctional Physiotherapy
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