This success story is about Viviane Moraes. A nurse by training, she earned her degree at Faculdade Santa Marcelina, in São Paulo (SP). Her career began at a UBS (Basic Health Unit). And in that place, the aesthetic nurse gained the experience to set up her own clinic.
“I didn't think it would work out, I just did it. Whether it would work was another story”. To make the dream come true, she took the Postgraduate Program in Aesthetic Nursing in 2017. Today, she has an income that is 1,000% higher and wants to franchise the brand. Get to know the story of this aesthetic nurse from SP!
The start of success in the nurse's career
Viviane says she worked as a nurse and nursing manager in the care area of a UBS. That is, she provided basic care to patients on the outskirts of São Paulo's East Zone. “In an unlimited coverage area”.
So, she played an important role in promoting, preventing and controlling the health of the population of children and older adults. Her job was a standard business-hours schedule, from 8 a.m. to 5 p.m. But she realized she could have more success in her career.
It was with this thought that she began to notice the “breadth of work opportunities in the aesthetics market” as she herself puts it. And soon she enrolled in the specialization course in Aesthetic Nursing. “The course was very didactic and worthwhile”.
From that simple choice and a strong desire to grow in her career, Viviane Moraes completed the postgraduate program. “They met my expectations as a student and brought me an excellent work opportunity and financial return”.
The aesthetic nurse's medical clinic
Drawing on her background as a nurse, managing a health service and being in contact with many professionals, Viviane dreamed big. And the next step to success was the courage to take the idea off the paper.
Thus came the fulfillment of the dream of setting up her own aesthetics clinic . To do so, she hired several commissioned independent professionals and built a complete environment, aiming for the best experience for her patients.
To give you an idea, today the clinic has the following professionals: gynecologist, obstetrician, dermatologist, endocrinologist, nutritionist, nurse, psychologist, physiotherapist, general practitioner and dentist.
Oh yes, she fulfilled her college dream and today is a successful entrepreneur. The aesthetic nurse who worked at the UBS is the owner of Clínica de Estética Viviane Moraes, whose differentiator is offering complete care for those seeking treatments in health and aesthetics.
How Dr. Viviane Moraes' medical clinic works
The entrepreneur explains how everything happens at her medical clinic. First, the interested person makes contact by phone or WhatsApp.
Then, they schedule an appointment at the clinic. The first in-person step on arrival is an intake session to create a unique therapeutic protocol. Only after that does the evaluation with the specialist take place.
That is why having a complete clinic makes so much sense: it makes it possible to serve people seeking their best version in several areas, such as aesthetics, well-being, nutrition and much more.
And in this business format, she manages the entire medical administrative workflow and the multidisciplinary team. She also performs the aesthetic procedures that are part of her specialties.
The benefits of having your own Medical Clinic
With her own aesthetics clinic, the aesthetic nurse from SP saw a great improvement in her quality of life. First, because she started working in a place close to home. Then, because she gained flexibility in setting her own work hours.
This positive change is also due to the fact that she lives in Arujá (SP) and had to travel to São Paulo every day for her routine. Now the clinic is in the same city where she lives, which saves time and costs.
“I can reorganize my schedule in a way that I have one. If I need to take time off, travel or do anything for my well-being, I can rearrange appointments. Before, I couldn't because I had to clock in rain or shine”.
In financial terms, the aesthetic nurse says she gets one more benefit from aesthetics: a higher fixed monthly income. Her salary rose 1,000% after she finished the postgraduate program and opened her own medical and aesthetics clinic.
Also get to know the story of Najara Maurício Reus. She is a self-employed aesthetic biomedical professional who, after specializing, began earning an income 10 times higher.
The literary work about the aesthetic nurse's story
“Despertar da Deusa” (Awakening of the Goddess) is a book that Viviane Moraes wrote with Claudia Canto. It was released with a focus on direct sales only, so it cannot be found for purchase online or in bookstores.
As the book's description says, this is a “complete version of Viviane Moraes' story, written with care, showing the paths she took to become a bold entrepreneur in the beauty and health industry”.
In this way, the book includes some passages from the aesthetic nurse's personal and professional life in the form of romance, drama and struggle. “It portrays in many ways the fight for women's freedom”.
The second book is being finalized and is expected to be released next year (2023). Besides releasing a second volume of her book, the nurse also talks about what she projects for the future of her clinic: “franchising the brand”.
To learn more about Dr. Viviane Moraes' Medical Clinic
No new information about Viviane Moraes' new book will be available until its official release, which should happen in a few months. “We can't give spoiler” she says.
However, to schedule an appointment or contact the Medical Clinic, the main communication channels are available. The WhatsApp number is (11-91435-7488), the email is [email protected] and the clinic is located at Estrada de Santa Isabel, 1201, in Arujá (SP).
Currently, the clinic's technical manager is Dr. Mikaelly Bianca Pereira (CRM/SP (Brazilian professional council) – 187057).
Success Stories>Aesthetic NursingIrving Malaguti
NEPUGA content team — Núcleo de Especializações Ana Carolina Puga.
