The male audience has proven to be interesting for aesthetic clinics. It is a slice of the market that only those who are prepared will be able to serve. And this article helps you with that: discover the best aesthetic procedures for men!
The curious thing is that men have some genetic differences compared to women. The modern man manages to get good results more quickly, which increases demand even more. For example, with procedures that are painless and leave no marks.
1 – Botulinum toxin
One of the aesthetic procedures for men that has been gaining the most importance is botulinum toxin, that is, Botox. It is used to soften wrinkles and expression lines in several areas, but especially on the face, forehead and underarms.
2 – Hyaluronic acid
Like Botox, hyaluronic acid is also widely used in facial harmonization and facial filling, and is an ally in skin rejuvenation. The substance promotes intense hydration, bringing toning and reducing grooves, wrinkles and other signs of aging.
3 – Sculptra
After botulinum toxin and hyaluronic acid, consider Sculptra another of the aesthetic procedures for men that you should offer at your clinic. It is done by applying a substance that activates collagen, improving skin tone.
4 – Facial harmonization
Botox can be used as a tool in facial harmonization. However, keep in mind that this is a technique performed more by men who like to take care of their health. DJ Alok himself, who is very famous in Brazil, had this procedure, as did Carlinhos Maia.
5 – Biostimulators
There are several types of biostimulators in Brazil. But it is worth noting that their action involves stimulating the cells responsible for producing collagen. This technique is biocompatible, making it a very safe procedure, with a result that improves skin firmness and elasticity.
6 – Peels (skin cleansing)
Peels and other similar treatments are used to treat acne and pimples by exfoliating the skin. So they work for cases where these “intruders” are superficial, medium or deep. It all depends on the patient's need, which can range from lightening spots to softening wrinkles.
7 – Blepharoplasty
This is a plastic surgery used to correct the eyelids. The male audience is already fairly well defined, for example, men over 40. This is explained by the fact that there is a tendency toward eyelid ptosis or pseudoptosis.
8 – Laser hair removal
The trend among men is to keep a beard, right? But don't worry, there are several areas that are growing, including among men who don't like beards. So laser hair removal is used to remove unwanted hair. As on the face, it also works on other parts of the body, such as the chest, back and abdomen.
9 – Crioliporedux
This is a non-invasive aesthetic treatment, which means no cuts and no needles. So there is no need for anesthesia. What happens is that it destroys up to 80% of fat cells in a single session. Men usually choose areas such as: double chin, abdomen and flanks.
10 – Lipoenzymes for the abdomen
It is an aesthetic procedure focused on muscle definition. It is nothing more than the application of chemical compounds (enzymes, amino acids and others) aimed at each patient's individual goal. The technique brings quick results, reducing localized fat and highlighting muscle contour in various areas of the body, but especially the abdomen.
How to specialize to offer treatments for men
Health professionals can specialize and gain recognition in the field of aesthetics. This is the case for biomedical professionals, nurses, pharmacists, biologists, among others. For that, it is worth looking for a postgraduate program that allows this training.
Nepuga offers courses with clinical immersions, which is essential for the professional councils (Brazilian professional councils) to approve the professional's practice in the market. That is the first step to start offering the best aesthetic procedures for men.
Irving Malaguti
NEPUGA content team — Núcleo de Especializações Ana Carolina Puga.
