Recently, the Nepuga/Fapuga Marketing team earned the Google Partner badge through the Google Ads tool. The badge represents excellence, based on criteria such as Performance, Spend Level, and Certified Users.
The badge also points to the successful execution of campaigns within the platform, and to results that are increasingly solid and robust.
“Nowadays even small businesses can run ads on Google's platform, but we know that poorly structured campaigns with no strategy don't deliver satisfactory leads and performance”, explains Mariana Lucera, Marketing manager.
She adds: “After almost two years maintaining an in-house team of traffic managers, we realized that the best path is a thorough, daily analysis of our material, which is why the Partner badge carries significant weight for our team”. Now we have our eyes on the Premier Partner badge, which recognizes those in the top 3% based on several factors.
What does the Partner badge mean?
“Google's approval of the quality of our accounts is certainly very important to us, but from my perspective as Nepuga's Traffic Manager, the most interesting part is that we earned this recognition with a project focused 100% on the customer's pain points, and this recognition is one more validation of the good work being done on behalf of the advertiser. It's also worth stressing how unique this achievement is, given that this badge is highly coveted by large agencies, and yet we, as a company, managed to reach this standard of excellence”, explains Diego Oliveira Dantas, Paid Traffic Manager for Nepuga's accounts.
Nepuga Marketing team takes part in an immersion at Google (SP)
In the second half of 2022, Nepuga's marketing team took part in an immersion day at Google's headquarters in São Paulo (SP). On that occasion, the team toured the facilities of one of the largest technology and online advertising companies in the world, soaked up some of its organizational culture, and observed what sets it apart.
We also took the chance to hold a technical consultation with our account managers, ask questions, and talk about the best practices that can boost our performance even further.
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NEPUGA content team — Núcleo de Especializações Ana Carolina Puga.
