Nepuga Team Attends the 30th ABF Franchising Expo

This weekend, the Nepuga team attended the world's largest franchise fair, the 30th edition of ABF Franchising Expo, to see what's new in the franchise market in Health, Beauty and Wellness.

With more than 400 exhibiting brands and 61 thousand visitors, the event was full of opportunities for networking and for gathering quality information from major business leaders.

It was a chance to gather tools and more broadly recognize market opportunities, especially for businesses in the aesthetic health sector. At the event, brands in this sector were categorized under “Health, Beauty and Wellness.”

See what Nepuga's team members thought of ABF Franchising Expo 2023:

“On these visits, I was responsible for understanding how recruitment and selection of these professionals works for the franchises, from receptionists to clinical professionals, as well as the partnership side, thinking about our students and the profiles these clinics look for.” says Marcela Ferreira, Human Resources assistant at Nepuga.

She adds, about what she saw at the fair in terms of recruitment and selection: “Basically, in the aesthetic health field, most value quality, service, reviews and procedures done with excellence. The franchises are all standardized, each clinic with its own particularities, but all aimed at giving the patient a satisfying result.”

Jonatas Castro, our financial supervisor, looked more closely at the business models present at the event. Here is what he said:

“During my visit, I was able to see the diversity and quality of the franchises presented at the ABF Franchising Expo 2023 fair. The booths offered innovative and attractive proposals, with several franchise options for clinics specializing in aesthetic treatments.”

The fair exceeded Jonatas's expectations; he found the experience enriching and “a unique opportunity to explore the franchise market in Health, Beauty and Wellness.”

Aesthetics franchises in Brazil

Aesthetics franchises have been on the rise in Brazil in recent years. In a constantly growing market, these franchises offer a variety of services focused on beauty and wellness, from aesthetic treatments to skin care procedures.

One of the main advantages of investing in an aesthetics franchise is the chance to rely on an already established business model. When buying a franchise, the entrepreneur receives all the support and know-how needed to help ensure the business succeeds, from training to marketing materials.

In addition, aesthetics franchises have a brand recognized in the market, which already builds trust with clients. This makes it easier to attract new clients and helps retain them, since they know they are being served by qualified professionals using quality products.

Another plus of aesthetics franchises is the diversity of services offered. With the growth of the beauty market, demand for aesthetic treatments only keeps rising, which gives entrepreneurs a variety of service options to choose from. This allows them to serve different audiences and market niches, increasing the business's chances of success.

However, it is important to stress that investing in an aesthetics franchise requires good financial planning and market research. It is essential to assess the potential of the region where you plan to open the business, know the competition and understand the needs of local clients.

In short, aesthetics franchises in Brazil have proven to be a great business opportunity, with chances of profitability and success. With the support of an established brand and a variety of services offered, entrepreneurs have everything they need to start an entrepreneurial journey in the beauty market.

Visits to events like this help update the Nepuga | Fapuga team, encouraging a broader view of what we can achieve and develop together for the benefit of aesthetic and integrative health professionals across Brazil.

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