On Tuesday, February 7, the Nepuga-Fapuga marketing team attended the TikTok Day event, aimed at companies in the Education sector, held in São Paulo.
It was an excellent opportunity to exchange information, understand the tool in depth, learn its advantages for spreading the brand and, above all, how to talk to the audience that is increasingly using this entertainment platform.
TikTok Day – A Platform Far Beyond the Dance Videos
Anyone who thinks TikTok is just a channel for watching dance videos is mistaken. During the event, speakers from the company itself and a guest shared insights with participants and reinforced how advantageous it is for a brand, especially those in the education field, to produce content that entertains but also informs its audience.
The team had the chance to understand how the algorithm works, get tips on how to use it so as to follow trends (such as #nepuga, #nepuguetty and #draanacarolinapuga), and keep up with the topics of the moment.
An opportunity to learn from the market's biggest players
In terms of team development, the opportunity was important for the members of Nepuga's marketing team, who, by the way, were the only communicators at the TikTok Day in the city of Ribeirão Preto.
Through activities and workshops like this, it is possible to develop each employee's skills, as well as expand the creative minds of those who create content every day.
“What I found most interesting about the experience is that during the breaks, right there at the event, everyone on the team had already started exchanging ideas and perceptions. When you bring different minds together to think, the chance of valuable insights coming out is great, and I believe in everyone's potential, so that we can also grow stronger on this social network,” explains Mariana Lucera, Nepuga's Marketing Manager.
Besides TikTok Day, Nepuga has a strong presence on other social networks
On Facebook and Instagram, Nepuga already has more than 77,000 followers, and engagement among its users grows year after year. This is in addition to Dr. Ana Carolina Puga's own account, which has already passed 100,000 followers.
Taking part in major events in pursuit of Excellence
This is not the first time members of Nepuga's Marketing team have had the opportunity to visit major companies in the industry in pursuit of professional excellence and best practices.
Besides TikTok Day, in 2022 part of the team took part in a consulting session at Google, also in São Paulo, in September.
In addition, in October, a good part of the team attended Latin America's biggest Marketing event, RD Station, bringing back news, improvements and, above all, lots of energy to keep creating and telling inspiring stories of our students.
Read other news from the Nepuga teams and be sure to follow us on TikTok (@nepugaposgraduacao).
News|OrganizationalIrving Malaguti
NEPUGA content team — Núcleo de Especializações Ana Carolina Puga.
