Even though healthcare professionals have a great opportunity if they want to start a business in aesthetics, getting started is almost always hard for independent professionals. In this article, you will learn how coworking for aesthetic clinics can be a lifesaver.
The investment in equipment and products, the rent, furniture, and decor for a space that reflects your style and offers the comfort your patients need, hiring staff to help run the space. And that is without mentioning the bureaucratic issues. All of this can weigh heavily and be a major obstacle for those just starting out.
In these circumstances, the chance to find a well-equipped space, ready for you to walk in and see patients with peace of mind, is the dream scenario, isn't it? Well, that is what many aesthetic health professionals find in coworking.
In the coworking model, professionals from different fields can find spaces equipped for their needs. And although, so far, it is more common to find rooms set up as offices, it is a growing model for healthcare professionals as well.
Coworking for aesthetic clinics in practice
Alline Colosovski, an aesthetic nurse, says she decided to settle into a coworking space, and that is still where she works today. She began to see that having her own clinic would not necessarily be the best option for her, not only financially but also in terms of organization and dynamism, which are things she values a great deal.
“I can keep my things stored there, I can customize the room according to the patient's needs, it is wonderful value for the money, a very good setup, and a reception service where the receptionists have become our family. So I did not see the need to expand the business by renting a property of my own, when the coworking space offered everything so warmly for my patients,” says Alline.
She also says that the freedom ends up being very great, the service is very good, and she realized that, for now, paying for a physical space, a receptionist, water, electricity, phone, everything that comes with a lease, was not right for the moment. She asked her closest patients and sensed that they felt just as at home as she did, so she kept seeing patients at the coworking space.
Alline also highlights the importance of digital marketing and patient service on WhatsApp, things she could not do on her own. She directed her resources to the initial contact with patients, which became so important. And the coworking space took care of comfort and hospitality, while she was in charge of delivering the care very well.
In addition to all the advantages already mentioned, coworking also offers the chance to network with other people and companies who share the same space. This can be very beneficial for professionals from different fields, who can exchange experiences and ideas and even close partnerships.
In Alline's case, she mentioned that the coworking space where she is based ended up becoming a partner for her, and that through it she developed partnerships to see patients in other places. This shows that networking can be very useful for growing the business and finding – along with digital communication – new work opportunities.
The benefits in a dynamic work context
In this more dynamic work context, where new patients can learn about your work through digital communication, many people from different places end up getting in touch and becoming interested in having procedures with the aesthetics professional.
Working in a coworking space can make those appointments possible. Often, when there is a chance to take a short trip for training or to attend conferences, the aesthetics professional takes the opportunity to see patients at a space rented on demand.
In addition, being in a coworking environment can also be very stimulating and inspiring for professionals. Surrounded by people with different skills and experiences, it is possible to learn a lot from others and even be motivated to seek out new challenges and opportunities.
In short, Alline's testimony shows that coworking can be a great option for self-employed professionals who want to cut costs and have more flexibility in their work routine.
It also offers several advantages, such as the ability to customize the space, a quality setup, and networking with other people and companies. For all these reasons, coworking can be an interesting alternative for anyone looking for a smarter, more efficient way to build a business in aesthetics.
Clinic Management|News|Aesthetic HealthLaís Bianquini
NEPUGA content team — Núcleo de Especializações Ana Carolina Puga.
