Have you heard of home care in aesthetics? The practice is becoming more and more common and lets many health professionals work in patients' homes, offering more personalized treatment. Find out more!
What home care is
Home care is care provided in the patient's home. In the simplest translation, it would be something like “care at home.” The idea has worked well in many situations because it focuses on the client's experience and personalized care.
While at first it was designed only for bedridden people or those with limited mobility, that is no longer the case. The practice is becoming more and more common for everyone, since it also offers the advantage of convenience.
If it is good for the patient, health professionals can benefit from it too. The financial return will depend on several factors, such as how authentic their work is, the use of technological devices, manual therapy techniques and so on.
What home care in aesthetics is
Home care in aesthetics has to do with in-home care provided at the client's home in this field. Procedures must be performed professionally, just as they would be in an aesthetics clinic, studio or office.
One interesting point is that there are many aesthetic treatments that can be done at home. For example, for weight loss, sagging skin, cellulite, rejuvenation, skin spots and others. Note that it applies to both body and facial procedures.
It is worth considering that there are ways to specialize in certain types of technologies and techniques. For example, some health professionals have focused on lymphatic drainage and are now a reference in the market.
The benefits of home care
Several of the benefits were already shown above when we looked at what home care in aesthetics is. Such as when we talked about convenience, the patient's experience and the professional's chance to earn more money by offering this kind of service in the market.
You can see all of these points in the following situation. Imagine someone who has just had surgery and now needs a drainage session. The home care option is very appealing for sparing the patient physical effort.
After surgery, drainage can be done in 10 sessions, as directed by the doctor. Greater adherence to treatment and low operating costs are benefits of this approach compared with work done in a private clinic, for example.
Aesthetic treatments in home care
Besides lymphatic drainage, there are several aesthetic treatments that can be done at home. For example, electrostimulation, ultrasound, cupping therapy, peels, radiofrequency, body-contouring massage, plasma jet and micropigmentation.
The price of each at-home aesthetic treatment session will depend on the technique, the device and other factors. In Brazil, it is believed to start at R$ 60 in towns outside the big cities. For packages with several sessions, payment can also be negotiated.
How to succeed with at-home care in aesthetics
If you are a health professional and are thinking about working with home care in aesthetics, the next step is to evaluate the strategies you will use to make the idea succeed. The starting point is exactly this: understanding what home care is and how it can benefit you and your patient.
Then, start thinking about your differentiators, such as personalized care and using the right equipment for treatments. For example, for each type of protocol, a different type of tool can be used in patients' homes.
Finally, consider promoting your services. After all, do you work on your own, or will your clinic offer this service? How will client-patients find out about it? It's time to shout it from the rooftops and use digital marketing.
Blog|News|Aesthetic HealthIrving Malaguti
NEPUGA content team — Núcleo de Especializações Ana Carolina Puga.
